News Article | Posted on 4/8/2013
Affectiva presenting at Esomar Congress 2013!
"Ads that evoke emotions are more entertaining and memorable, but do they really drive product sales? Using Facial Coding to Understand The Relation between Emotional Ads and Sales Effectiveness.
In a recent study, Affectiva's world’s largest data repository ties emotions in ads to real-world sales effectiveness. Using facial coding, their researchers crowdsource emotional responses of 1000+ viewers to over 140 ads in 4 countries and across 4 product categories - distilling sales data associated for each ad. They build and validate models that identify the facial measures and emotion trajectories that are most predictive of sales performance.
News Article | Posted on 2/20/2013
For the first time, brands will be able to understand and react in real-time to users’ emotional responses to their online advertising
Affdex uses Computer Vision and Machine Learning algorithms, developed in partnership with MIT, to detect facial expressions and head gestures obtained from webcams or mobile cameras. It assesses, analyses and interprets the user’s reactions to content to detect the full range of emotions from joy, discomfort and indifference to rapt engagement.
News Article | Posted on 2/19/2013
Affectiva Inks Deal With Ebuzzing Social To Integrate Face Tracking & Emotional Response Into Online Video Ad Analytics
The deal will mean that companies like Heineken and Red Bull will be able to track in real time how users are responding to their advertisements in the wild. That will not only mean taking away the need to run special market research sessions on limited groups of users, but potentially introduces new ways of measuring how effective a video has been, moving away from more traditional online ad metrics like page views and dwell time.
News Article | Posted on 2/2/2013
Building better Super Bowl ads by watching you watch them
A 3-year-old company takes technology from MIT's Media Lab and applies it to ad testing. Welcome to the future of advertising, where the wisdom of spending a reported $4 million for a 30-second spot in the Super Bowl doesn't have to be left to the imagination of an ad agency's creative team and the honesty of focus groups.
News Article | Posted on 1/29/2013
Creating the Perfect Super Bowl Ad
Are advertisers striking the right balance between entertaining and promoting their brands? Could companies entertain less and get consumers to buy?
News Article | Posted on 1/18/2013
Let the NeuroGames Begin
Neurogaming is set to disrupt the gaming industry and transform the gaming experience over the next 5 yrs. Companies, like Affectiva, are using a variety of techniques such as analyzing facial expressions, to understand emotional reactions within the game design process.
News Article | Posted on 1/16/2013
Millward Brown signs Unilever and Coke to facial coding deals
Millward Brown has announced a major expansion of its Link and Affdex facial coding technology offerings with Unilever and Coca-Cola amongst the first clients to make use of the service in 2013!
Press Release | Posted on 1/16/2013
Milward Brown Emotional Measurement Offer Goes From Strength to Strength
Unilever & The Coca-Cola Company use the award winning Millward Brown's Link™ and Affectiva's Affdex Facial Coding technology for their advertising testing in 2013.
News Article | Posted on 1/15/2013
Scoring the 5 Trends for Marketers at CES
Now that the 2013 Consumer Electronics Show (CES) is over, it's time to look back at which trends mattered most for marketers. In the Eureka Park zone for cutting edge startups, Affectiva demonstrated their technology that measures ad performance by scanning facial expressions.
News Article | Posted on 1/12/2013
The 5 Most Disruptive Technologies at CES 2013
Technology that Knows You Better than You Know Yourself - In Eureka Park, a special CES area for start-ups, there were two different technologies that each made use of sensory data to predict human responses and behavioral preferences in provocative ways.