Contributor: Andy Dreisch, VP, Customer Success at Affectiva
Most people are innately capable of reading the facial expressions of others and most of us do this all the time, effortlessly and subconsciously. The systematic coding of facial video however, is a different story – it takes an expert human labeler (a certified Facial Action Coding System coder) about 10-minutes to code one-minute of video, making manual facial coding time-consuming, laborious and hard to scale. To scale facial coding, a computer-based approach is needed.
It’s been one week since the 10th IEEE Automatic Face and Gesture Recognition (AFGR) in Shanghai, where we received the “Best Student Paper” award with Dan McDuff from the MIT Media Lab! Our Co-Founder and CTO, Rana el Kaliouby, weighs in on the significance of this event and more importantly, what this accomplishment means to our team and our clients!
On NewsTalk Radio, Dave Rutherford interviews Avril England, Affectiva’s VP of Product Management & Marketing, to find out how Affdex facial coding really works and how digitizing emotion can improve the way people interact and communicate with technology.
How do market research companies integrate the measurement of emotions using Affdex facial coding for testing TV advertisements? How do they incorporate this technology into a mobile device to easily reach their audience?
At the Market Research in a Mobile World Conference in Kuala Lumpur, Millward Brown delves into the innovation of using Affdex facial coding on a mobile phone and how that integration adds a layer of emotional understanding to the cognitive responses measured by their surveys.
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Affectiva is presenting three publications on Affdex Facial Coding at the premier international forum for research in image and video-based face, gesture and body movement recognition. For more information on our topics… Read More ›