Blog

CTO & Cofounder reflects on the IEEE Automatic Face & Gesture Recognition Conference
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It’s been one week since the 10th IEEE Automatic Face and Gesture Recognition (AFGR) in Shanghai, where we received the “Best Student Paper” award with Dan McDuff from the MIT Media Lab! Our Co-Founder and CTO, Rana el Kaliouby, weighs in on the significance of this event and more importantly, what this accomplishment means to our team and our clients!

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What does “digitizing emotion” really mean and how can it improve technology? [Interview]
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On NewsTalk Radio, Dave Rutherford interviews Avril England, Affectiva’s VP of Product Management & Marketing, to find out how Affdex facial coding really works and how digitizing emotion can improve the way people interact and communicate with technology.

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Utilizing Affdex facial coding technology to capture emotions on mobile – Case Study
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How do market research companies integrate the measurement of emotions using Affdex facial coding for testing TV advertisements? How do they incorporate this technology into a mobile device to easily reach their audience?

At the Market Research in a Mobile World Conference in Kuala Lumpur, Millward Brown delves into the innovation of using Affdex facial coding on a mobile phone and how that integration adds a layer of emotional understanding to the cognitive responses measured by their surveys.

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“Best Paper” award at IEEE Face & Gesture Recognition Conference
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Affectiva is presenting three publications on Affdex Facial Coding at the premier international forum for research in image and video-based face, gesture and body movement recognition. For more information on our topics… Read More ›

Affectiva makes Inc Magazine’s “25 Most Audacious Companies” list!
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How to take the guesswork out of your advertising. Tired of relying on focus groups to test ads? Affectiva’s facial-reading software knows what people watching your ad really think at any moment! Click HERE to read more!