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Affectiva is working to create a world where our devices and environments are layered with emotional intelligence. We have partnered with industry and technology leaders to develop powerful analytics and insights.
Affectiva is a great complement to our copytesting analyses. We believe the best way to assess ad effectiveness is by measuring an ad’s impact on a person’s emotional connection with the brand, and looking at consumers’ natural reactions rather than having them play “judge and jury.” Affectiva helps to ensure we are measuring consumers’ reactions to the advertising in their most natural form.
The easy to use iMotions Biometric Research Platform enables researchers to execute biometric studies combining facial expression analysis, eye tracking, EEG, GSR, EMG, ECG and surveys. World leading researchers within top academic institutions and the worlds biggest brands and neuromarketing companies use iMotions to elevate their research in product testing, usability testing, gaming research, packaging testing, social interaction and much more.
The world's leading advertisers and agencies work with Millward Brown to optimize their advertising. Millward Brown’s expertise in combination with Affectiva’s advanced facial coding technology enables us to provide specific guidance on optimizing creative by opening a window onto consumers’ unfiltered, moment-by-moment, emotional reactions to video creative.
Wild Blue is an experiential design firm specialized in immersive and memorable consumer experiences. Working with Affectiva's emotion-sensing SDK Wild Blue develops surprising and delightful emotionally aware applications like the Smile Sampler. Creating applications that are emotional enabled has opened up all new possibilities for Wild Blue’s applications to be aware of how their users are feeling and provide real time custom experiences.