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AOL, Inc. and the IPG Media Lab leveraged Affectiva's groundbreaking facial expression analysis and biosensors in a study on the effectiveness and earned attention of IAB portrait ad units versus traditional display advertising. The initial results support the hypothesis that the newly approved
Video: AOL and IPG Media Lab use Affectiva technology in research on the evolution of digital branding.
IAB portrait represents an evolution of digital branding in terms of engagement, attention, emotional connection and influence. The six week long study focused on how display advertising impacts consumers in a digital world that is inundated with marketing messages. The new approach to display advertising, represented in the IAB portrait ad unit, delivered an entirely new stage of impact at every level of the purchase funnel vs. standard ad units.
Excepted from a poster presentation at the 25th Anniversary Meeting of the Associated Professional Sleep Societies, June 11- 15, 2001 in Minneapolis, MN.
"Autonomic Sleep Patterns in Visual Discrimination Task Improvement"
Akane Sano, Rosalind W. Picard (Massachusetts Institute of Technology, Media Lab)
Hilary H. Wang (Harvard University, Department of Neurobiology)
Robert Stickgold (Harvard Medical School, Center for Sleep and Cognition, Beth Israel Deaconess Medical Center)
Online video ads beat TV ads in viewer recall according to new research from IPG Media Labs and the YuMe video ad network. The study used Affectiva technology to measure engagement.
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At the University of Oregon School of Music and Dance, Dr. Frank Diaz is using Q Sensors for research into affective responses to musical stimuli.
At the Center for Applied Special Technology (CAST), research scientists Samantha Daly and Gabrielle Rappolt-Schlichtmann are using Q Sensors to measure the role of affect engagement and motivation in learning as part of a National Science Foundation-funded project to design flexible K-12 learning environments.
Researchers at the University of Notre Dame's psychology department are using the Affectiva Q Sensor to measure how children diagnosed with autism respond to an interactive robot intended to augment interventions.
IPG Shopper Sciences focuses on the key influence factors in shoppers’ journey from undecided to decided. The consulting group is launching a new service to measure shoppers' emotional responses using Affectiva technology.
A Stanford University School of Medicine professor is using Affectiva Q™Sensors in a two-year, Veterans Administration-funded study on how breathing training helps veterans cope with post-traumatic stress disorder better.
Named twice by the U.S. Department of Education as a Blue Ribbon School of Excellence, Ivymount is a non-public, special education day school with an integrated approach to learning in Rockville, MD. Founded in 1961, Ivymount serves children with disabilities including developmental delays, health impairments, speech and language deficits and autism spectrum disorders. The school is building expertise in using Affectiva Q Sensors now with the long-term goal of providing students with autism spectrum disorders a new way to self-regulate by acting on the warning signs of outbursts.
