AOL, Inc. and the IPG Media Lab leveraged Affectiva’s groundbreaking facial expression analysis and biosensors in a study on the effectiveness and earned attention of IAB portrait ad units versus traditional display advertising. The initial results support the hypothesis that the newly approved
IAB portrait represents an evolution of digital branding in terms of engagement, attention, emotional connection and influence. The six week long study focused on how display advertising impacts consumers in a digital world that is inundated with marketing messages. The new approach to display advertising, represented in the IAB portrait ad unit, delivered an entirely new stage of impact at every level of the purchase funnel vs. standard ad units.
Online video ads beat TV ads in viewer recall according to new research from IPG Media Labs and the YuMe video ad network. The study used Affectiva technology to measure engagement.
IPG Shopper Sciences focuses on the key influence factors in shoppers’ journey from undecided to decided. The consulting group is launching a new service to measure shoppers’ emotional responses using Affectiva technology.