Affectiva Delivers Emotion Data in Real-Time with Q Sensor 2.0
Affectiva, the leader in emotion measurement technologies, announced availability today of the Q™ Sensor 2.0, the next generation biosensor that measures physiological signs of people’s emotional states such as excitement and stress.
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Targeted for researchers and cutting-edge practitioners in psychology, health and user experience, the Q 2.0 now includes Bluetooth capability that enables emotion data to be displayed in real-time as it’s collected.
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The real-time display of unspoken emotional reactions allows researchers to make immediate adjustments to their protocols. A market researcher, for instance, can monitor focus group participants for strong yet silent reactions and encourage quiet participants to share their feedback. A therapist can use Q 2.0 to gauge the effectiveness of a patient’s in-session treatment for an anxiety disorder. A researcher building an interactive simulation can incorporate the real-time data from the Q Sensor to modify the simulation based on the wearer’s reaction.
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In addition, the Bluetooth connectivity also enables developers to create tablet and smart phone applications that leverage the Q 2.0 emotion data. These applications automatically adapt to a person’s excitement or engagement level based on the real-time feedback.
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At Stanford University, students are using the Q Sensor 2.0 to prototype responsive games that offer new challenges to keep people engaged based on their arousal level. “We see this signal as a potential joystick into game play,” said Byron Reeves, a professor in the communications department at Stanford University.
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Extreme Makeover: Home Edition recently showcased a Q Sensor 2.0 that sent an alert to a veteran’s smart phone when his stress signals exceeded a threshold. That way, the veteran was proactively alerted to make use of his custom-built quiet room.
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The Q Sensor works by monitoring electrodermal activity (EDA), which is an electrical change in the skin that varies with activation of the sympathetic nervous system. The Q also measures temperature and movement. Unlike traditional systems for research-grade EDA measurement, the Q Sensor is wireless and easy to set up, so it can be used in a variety of real life settings.
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“We brought research-quality EDA data together with the mobile, wearable features researchers love and real-time Bluetooth technology that opens up a whole new field of applications,” said Dave Berman, CEO of Affectiva. “The Q 2.0 makes it easy to add a real-time emotion measurement dimension to your research and clinical practice.”
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The Q Sensor 2.0, with software and warranty, lists for $2,000 with discounts available for bulk and educational use. To download software, view sample data or order sensors, visit http://www.affectiva.com/q-sensor/.
