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Creating the Perfect Super Bowl Ad

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Affectiva has one of "The 5 Most Disruptive Technologies" at the 2013 Consumer Electronic Show.
Does Shopping Stress You Out Too Much? In an unusual study, about 50 shoppers in Los Angeles, Boston and Atlanta wear a biometric-tracking sensor on their wrists when they hit stores on Black Friday.
It turns out marketers were eager to use their technology to test ads, and those tests would give them the data they needed. Affectiva is now a thriving little startup.

In the News

"Dan [McDuff] and Affectiva came together to gather the world's largest corpus of facial videos that will be used to advance the understanding of human emotions."
"Does Shopping Stress You Out Too Much? In an unusual study, about 50 shoppers in Los Angeles, Boston and Atlanta wear a biometric-tracking sensor on their wrists when they hit stores on Black Friday."
"It turns out marketers were eager to use their technology to test ads, and those tests would give them the data they needed. Affectiva is now a thriving little startup."

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1 week ago .Our Pres. & CEO, @daveberman, & our Dir. of Visioneering are in DC today, discussing the NSF award we just received! http://t.co/alTxbNFhhq
1 week ago .Our Pres. & CEO, @daveberman, & our Dir. of Analytics are in DC today, discussing the NSF award we just received! http://t.co/alTxbNFhhq

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