This was produced by the Marketing Department of WIRED and Ars in collaboration with CA Technologies.

EMOTION ANALYTICS PROMISES NEW INSIGHT INTO TRUE FEELINGS LURKING BEHIND FACIAL EXPRESSIONS.

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There’s no hiding your poker face from marketers anymore.

The emergence of emotion analytics software promises to give businesses new insight into what people are feeling—even if they don’t say a word. The software uses analytics, data mining and machine learning to capture live video of people’s faces and map their countenances to a range of facial expressions. It turns out that tracking the subtlest movement—the subconscious flicker of a raised eyebrow or the wrinkling of the nose—can reveal a wide range of specific, underlying emotions.

Read the full article here.