In an appearance at TechCrunch Disrupt earlier this week, Affectiva CEO Rana el Kaliouby announced two pieces of big news – free SDKs and APIs for small business, and a new partnership with Giphy.

Affectiva’s SDK and APIs will now be free to use for businesses earning less than a million dollars a year, making it easier than ever for emerging companies to emotion-enable their products.

Giphy makes it easy to search and share animated GIFs online. Affectiva will use its emotion recognition technology to analyze and encode emotions in all Giphy content – making it possible to search for GIFs by emotion, and even use your own emotions to search online.

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