WALTHAM, Mass., Sep 23, 2014 /PRNewswire/ — Affectiva, the leader in delivering emotion analytics and insights on a global scale, today announced that Gabi Zijderveld has joined the company as its vice president of marketing reporting to Nick Langeveld, president and chief executive officer.

Zijderveld is an industry veteran with 20 years of product strategy and marketing expertise. She will use her experience in developing globally scaled solutions to lead Affectiva’s product and marketing strategy, as the company continues to expand its delivery of consumer emotion insights to media, agencies and brands.

Zijderveld joins from IBM, where she first led the product and market management team for the Tivoli IT Asset Management and IT Financial Management portfolio, and most recently worldwide marketing for Linux and Open Virtualization across the IBM company. Previously, Zijderveld held marketing, product management and international roles at Segue Software, Centra, Be Free, Dragon Systems and ON Technology.

“We are delighted that Gabi will be joining our team,” said Langeveld. “Her proven track record leading new product launches, go to market strategies and channels – for a variety of technology companies small and large – will enable us to drive continued client value and accelerate growth.”

“Affectiva has set the standard for gathering unbiased consumer emotion data, enabling its clients to come to insight quickly, cost-effectively and at scale,” said Zijderveld. “I am thrilled to join this strong team at a time where we can truly transform industries.”


Affectiva is the global expert in consumer emotion insights. Through Affdex™ facial coding software, the company delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world’s largest emotion metrics database, their technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit www.affectiva.com.