News Article
Broadcast Your Mood
Connected World Magazine, by | 02/06/12
Could sensors someday monitor our moods and transmit the data? The answer seems to be yes. ffectiva, www.affectiva.com, a spin-off of MIT, recently introduced the Q Sensor 2.0...
News Article
Ten Lady Innovators Best Buy Could’ve Put in Its Super Bowl Ad
Jezebel, by | 02/06/12
On Sunday, Best Buy ran an ad showcasing a bunch of tech innovators — all of whom were dudes. Let's give them the benefit of the doubt — maybe those poor ad execs just didn't know how to find cool women in tech.
News Article
Driving Brand Loyalty via Ad Emotions
MediaPost, by | 02/03/12
WPP's Millward Brown is adding Affectiva's facial recognition technology to its commercial testing service to better assess the emotional impact of ads.
News Article
How Did That Ad Make You Feel? Ask A Computer
National Public Radio, by Steve Henn | 02/03/2012
National Public Radio's Steve Henn interviews Rana El Kaliouby, co-founder and chief technology office at Affectiva along with Graham Page, Millward Brown's Executive Vice President Neuroscience to discuss a website where ad viewers can have their emotions observed and catalogued.
News Article
Millward Brown and Affectiva team up to assess emotional impact
M&M Global, by David Hing, London | 01/31/12
Research firm Millward Brown has teamed up with emotion measurement technology company Affectiva to better assess the emotional impact of television ads.
News Article
Millward Brown and Affectiva link for facial analysis technology
Research., by | 01/30/12
Millward Brown has formed a partnership with emotion-measurement technology company Affectiva to add facial expression analysis to its TV ad copy evaluation tool, Link
Press Release
Millward Brown and Affectiva Deliver New Way to Test Emotional Response to Ads
01/31/2012
Millward Brown, a global leader in brand, media and communications research and Affectiva, a leading emotion measurement technology company today announced a partnership that will enable brand owners to gain deeper insight into the emotional impact of their TV advertising, by integrating Affectiva's facial expression analysis technology (Affdex) with Millward Brown's LinkTM ad copy-evaluation and optimization solution.
News Article
Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy
Fast Company, by Kevin Randall | 12/14/11
News Article
Affectiva’s new sensor could broadcast your mood to the web
Giga OM, by Stacey Higginbotham | 12/1/11
The latest version of Affectiva’s mood-sensing wristband combines its sensor with Bluetooth wireless capability so the device can broadcast your emotions to a monitor or web site.
Press Release
Affectiva Delivers Emotion Data in Real-Time with Q Sensor 2.0
12/1/2011
Affectiva announced availability today of the Q™ Sensor 2.0, the next generation biosensor that measures physiological signs of people's emotional states such as excitement and stress.
