Advertising Age recently reported from the annual Web Summit in Lisbon, Portugal, where “one of the most in-demand startups at Web Summit was Affectiva”, whose “automated facial coding system uses a webcam to detect human emotions”.

According to authors Suzanne Powers and Sean MacDonald, “technologies that provide seamless assistance, like Affectiva, will reduce people’s technology-based anxieties. When the brand and technology intersect with human needs and a human touch, we will truly unlock the potential of this exciting technological world in which we live”.

Read the full article at the Advertising Age website.