Test your content for emotional engagement with Affdex Express—quick and cost effective.
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465 Waverley Oaks Road, Suite 320
Waltham, MA 02452
Email: info@affectiva.com
Phone: (781) 996-3037
Fax: (781) 996-3038
Uncover the emotional power of your advertisements and media content.
Affdex delivers real-time insight into unspoken, spontaneous reactions to advertisements, concepts, and other media content. Using advanced facial analysis, Affdex scientifically measures emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required.
The human face evolved over millennia to instantly communicate a range of complex emotions. Affdex harnesses this information in a clear, readable form, using computers to measure emotional response. The system captures a user's facial expressions through their existing webcam, in real time.
Tracking gestures and key points on the subject's face, Affdex is able to analyze subtle movements and correlate them with complex emotional and cognitive states. This is much more than simple facial recognition. The Affdex system can identify and follow dozens of precise locations on an individual's face. The muscular micro-shifts of every smile, yawn, or moment of confusion are captured and reflected in the data.
Affdex interactive dashboard brings ad measurement into the 21st century.
Use the plus signs below to explore the dashboard.
Synchronized with ad playback for moment-by-moment analysis that’s interactive & intuitive.
Provides access to real, unfiltered panelist reactions to increase power & transparency.
Explicit research, delivering powerful insight & ease of interpretation.
Driving top-level analysis with comparison to regionally specific benchmark norms.
Provides access to real, unfiltered panelist reactions to increase power & transparency.
Synchronized with ad playback for moment-by-moment analysis that’s interactive & intuitive.
Explicit research, delivering powerful insight & ease of interpretation.
Explicit research, delivering powerful insight & ease of interpretation.
Affdex enables you to clearly see both individual and aggregate emotional engagement with your material. Moment-by-moment graphs plainly and compellingly illustrate the information that you most depend on. Viewer segmentation makes it easy to recognize response patterns that vary by demographic group.
The insights might surprise you. From confirming a hunch that your new commercial's a winner to pinpointing the precise high-engagement moment to place your call to action, the insights afforded by Affdex can make a real difference to your product and business.