eBuzzing, a video advertising network, wanted to identify which content triggered the strongest emotional response of viewers and which emotions lead to an ad going viral.

Affdex for Market Research gathered over 2,600 participants’ spontaneous facial reactions, via webcam, and analyzed their emotional responses to 40 viral ads on YouTube — uncovering the link between respondents’ emotional engagement and social network shareability.

THE RESULTS

Affdex provided eBuzzing’s advertisers with deep moment-by-moment insights to optimize their viral ad campaigns.

Affectiva’s global normative database led eBuzzing to predict specific ads that would go viral, like Evian’s Baby & Me, based on their Affdex emotional engagement score.