Affectiva builds a variety of products that harness the two main characteristics of facial expressions – robustness and universality – to measure and analyze emotional responses.

As part of the “Entrepreneur’s Corner” series, IEEE Pulse spoke with CEO Rana el Kaliouby about the opportunities that these products provide in areas such as mental health, mood tracking, and telemedicine as well as the challenges associated with achieving business success.

Read the full interview at IEEE Pulse.