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Imagine powering up your digital device and—after a quick scan of your facial expression—having it respond with, “Hey there, what’s going on?”

Affectiva is constantly measuring and analyzing what is known about human expression, categorizing everything into specific human emotions (sadness, happiness, anxiety, joy, and so on) in order to track not what we say but how we really feel about something.

PCMag met the company’s director of market development, Jim Deal, at Unity Technologies’ Unite 2016 conference recently.

Read the full article at pcmag.com. This story was also covered by PCMag India, PCMag UK, PCMag Australia, and GoldenTi (Spanish).