In his role as Lead Prototype Engineer at toy maker Sphero, his mission is to “Find the fun–and fast.” Long before making fun toy robots at Sphero, he created the first massively multiplayer web games for Microsoft, AOL, and Hasbro. Later, he co-founded two venture-backed web startups. Lijit Networks (now Sovrn Holdings) was based on his masters thesis, and was the first search engine to use ones social graph to rank results. Next, he co-founded Wordnik (now Reverb) to bring lexicography into the internet age.