Video insight specialist Voxpopme has partnered with the global leader in emotion recognition software, Affectiva. Affectiva’s Emotion AI will be integrated into the Voxpopme platform to enable the meticulous analysis of facial expressions within video feedback, instantly coding it into powerful emotion data.

Affectiva’s agile solution complements Voxpopme’s approach of making video research fast, accessible and scalable. The patented technology behind Affectiva’s emotion detection makes it ideal for delivering emotion metrics and understanding the subtleties of facial expressions across any number of Voxpopme projects.

The partnership is a significant step forward for tech-based video research, making it easier for researchers to get deep insights into consumer behavior as the traditional challenges of working with video diminish.

Read the full press release at Business Wire, and see additional coverage of this story at MrWeb and AMSRS.