Affectiva’s Global Managing Director of Media Analytics, Graham Page, was recently featured in a Forbes article by Brad Adgate, spotlighting the remarkable growth of the WNBA in 2024.
Graham shared key insights on how this season’s success is driving opportunities for advertisers. Here are some standout points from his commentary:
- “The growing interest and fan culture around the WNBA provide ample opportunities for advertisers to connect with previously untapped market audiences.”
- “We’re seeing more collaborations between WNBA star players and brands like SKIMS, Glossier, and Mielle, spotlighting brands in front of audiences that support and champion female athletes.”
- “These partnerships are helping the WNBA capitalize on skyrocketing ratings and attendance as well as an expanding, engaged fan base.
See how the WNBA’s breakthrough season is reshaping the world of sports advertising in full article here.