Advertising

Measuring Emotions Through A Mobile Device Across Borders, Ages, Genders And More
Well before Affectiva had an on-device mobile SDK for smartphones, Aff...
Why, When and How Much to Entertain Consumers in Advertisements?
The product of a collaboration with Thales S. Teixeira of the Harvard...
Do Emotions in Advertising Drive Sales?
Presented at ESOMAR Congress in 2013, “Do Emotions in Advertisin...
Does Facial Coding Generalize Across Cultures? A Spotlight on Asia
This paper recounts the journey that Millward Brown and Affectiva unde...
Success Story
MARS
Studies if emotional responses to ads can predict purchase intent
Success Story
eBuzzing
Emotion data helps predict which ad will go viral