Out of MIT Media Lab and venture backed

We spun out of MIT Media Lab in 2009 and are backed by leading investors including Kleiner Perkins Caufield Byers, Horizon Ventures, Fenox Venture Capital and WPP.

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Founded by visionary scientists

Rana el Kaliouby and Rosalind Picard, who co-founded Affectiva, are the pioneers of affective computing. Rana is Affectiva's CEO and Rosalind heads up the Affective Computing group at MIT Media Lab.

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Used by one third of Fortune Global 100 and 1,400+ brands

Leading market research firms like Millward Brown, LRW, Added Value and Unruly, and brands like Mars, Kellogg’s and CBS, use our technology to measure consumer emotion responses to digital content.

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Powering apps and digital experiences with an emotion layer

Our Emotion AI is used in gaming, automotive, robotics, education, healthcare, experiential marketing, retail, human resources, video communication, and more.

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Awesome Team

We come out of academia and business with science and art degrees. We stem from all over the world. We pride ourselves on diversity - that is what fosters creativity and innovation!

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