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  • Measure Emotion

    Affdex reads facial expressions to measure the emotional connection people have with advertising, brands and media.

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  • Affectiva has one of "The 5 Most Disruptive Technologies" at the 2013 Consumer Electronic Show.
  • Does Shopping Stress You Out Too Much? In an unusual study, about 50 shoppers in Los Angeles, Boston and Atlanta wear a biometric-tracking sensor on their wrists when they hit stores on Black Friday.
  • It turns out marketers were eager to use their technology to test ads, and those tests would give them the data they needed. Affectiva is now a thriving little startup.
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