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We understand the importance of emotions in every aspect of life. It shapes our experiences, our interactions and our decisions. In an increasingly technology-driven world, emotion is either absent or oversimplified. Our mission is to bring emotional intelligence to the digital world. When we digitize emotion it can enrich our technology, for work, play and life.
With backing from The National Science Foundation, Kleiner Perkins Caufield & Byers, and WPP, we have created a strong commercial track record with Affdex, our solution that measures and analyzes facial expressions of emotion, combining stellar science, cutting-edge IP and scalable SaaS infrastructure.
Spun out of MIT Media Lab, our company is leading the effort to emotion-enable technology. From understanding how consumers engage with digital content, to enabling developers to add emotion sensing and analytics technology to their own apps and digital experiences.
Affdex provides brands with real insight into the emotional experience of their branded videos. By integrating this facial coding technology into our campaign dashboard, we will be able to assess the true engagement of social video based on actual user emotion allowing brands to plug this into their video execution and optimization for increased campaign performances.
Affdex facial tracking provides our clients with invaluable emotional insight to strategically refine their advertising and branding efforts. Using this quantitative neuromarketing technique, we can determine if the creative elements of an ad are indeed invoking positive emotions and creating the synergy between those emotions and the brand, or if the creative elements are working against the ad's intended goal.
Describing feelings in detail is never easy. By building Affdex facial expression analysis technology into our Link surveys, brand owners can get at the emotional response that people might not be able to articulate. We can make non-verbal emotional measurement truly scalable and cost-effective for the first time.
CEO and Co-Founder
Rana el Kaliouby
Rana is CEO and Co-founder. At MIT, Rana spearheaded the applications of emotion-sensing and facial coding. She was recognized by Entrepreneur as one of the “7 Most Powerful Women To Watch In 2014”, inducted into the “Women in Engineering” Hall of Fame, and recipient of Technology Review’s “Top 35 Innovators Under 35” award. Rana holds a Ph.D. from the computer laboratory, University of Cambridge.
Chief Revenue Officer
As Chief Revenue Officer, Alan heads up Affectiva's sales. He joins from Emotient, the emotion analytics company, where he led their sales organization, prior to its acquisition by a leading Silicon Valley company. Previously, Alan was Senior Vice President at Openwave, Trimble Navigation and other technology and services companies, where he led high-performance sales teams, developed go-to-market strategies and launched industry-leading solutions.
Chief Operating Officer
Tim is COO of Affectiva. Tim has over 25 years experience leading product development, product strategy and management, engineering, and operations. Over the last 17 years, Tim has built and led engineering teams at SaaS startups including ChoiceStream, Sermo, DirectoryM and Intranets.com. Previously, Tim spent 8 years at Lotus, where he led development of Lotus 1-2-3. Tim has a B.Sc. in Computer Science and Engineering from MIT.
Chief Marketing Officer
Gabi leads our marketing, product strategy and developer evangelism teams. She has a track record of success leading new product launches, go to market strategies, and channel marketing. She has held a variety of leadership roles at MRO Software, Segue Software, Centra, Be Free, Dragon Systems and ON Technology. Before joining Affectiva, she led global marketing for Linux and Open Virtualization at IBM. Gabi has a graduate degree in Art History from Utrecht University.
VP of Sales & Sales Operations
Paula is VP of Sales & Sales Operations. Prior to joining Affectiva in 2010, Paula served as Business Operations Analyst for WebEx, where she managed sales and business operations of WebOffice, a $20M business unit within Cisco Systems. Paula has held a variety of sales, marketing, and operation leadership positions building successful startups in Boston. Paula holds a Senior Professional in Human Resources Certificate from SHRM.
Dr. Matthew S. Goodwin is an interdisciplinary assistant professor at Northeastern University with joint appointments in the Bouvé College of Health Sciences and College of Computer & Information Science. He is also a visiting assistant professor and the former director of Clinical Research at the MIT Media Lab, and has 20 years of research and clinical experience developing and evaluating technologies for behavioral assessment and intervention.
As COO of Salesforce.com, George Hu owns all major shared operational functions at salesforce.com, including information technology, employee success, facilities, and security, as well as the platform division, global marketing, strategic alliances, and corporate development. He received a bachelor's degree in economics from Harvard College and a master's degree in business administration from the Stanford Graduate School of Business.
Mary Meeker is general partner at Kleiner Perkins Caufield & Byers and joined the firm in January 2011. She helps lead KPCB’s Digital Growth Fund, targeting high-growth Internet companies that have achieved rapid adoption and scale. Mary serves on the boards of Square, Lending Club, and DocuSign and is also actively involved in KPCB’s investments in Twitter, LegalZoom, Spotify, Trendyol, 360buy.com, Waze, Jawbone, SoundCloud, Quirky and Affectiva.
Graham Page leads Millward Brown’s Global Research Solutions team, which develops new research approaches to help marketers drive their brands forward. He has worked in brand and ad research for over 20 years, and is a frequent writer and speaker on marketing issues. For over a decade he has pioneered the use of cognitive science techniques in market research, and in 2010 he founded Millward Brown’s highly successful Neuroscience Practice.
Andy Palmer is a serial entrepreneur who has helped found, fund and/or advise more than 50 innovative companies. Previously, he was co-founder and founding CEO of Vertica Systems (acquired by HP) and SVP & CIO at Infinity Pharmaceuticals. Earlier, he held positions at innovative start-ups Bowstreet, pcOrder.com and Trilogy. He earned an MBA from the Amos Tuck School of Business at Dartmouth College and undergraduate degrees from Bowdoin College.
Millward Brown Digital
Marc Ryan is Chief Research & Development Officer at Millward Brown Digital. In this role, Marc is responsible for driving market innovation for advertising effectiveness through his management of the solutions, technology, research and operations functions. Prior to joining Millward Brown, Marc served as the Co-CEO at InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand marketers.
Harvard Business School
Thales is a faculty member at Harvard Business School. He teaches Digital Marketing Strategies to MBAs, PhDs and executives. He researches the Economics of Attention as means for more effective advertising and building brands. His recent work spans the domains of TV and online advertising, and cross-media synergies. His research has been published at Harvard Business Review, Forbes, NY Times. He has consulted for tech companies such as Microsoft and HP.
Zoom Video Communications
Eric S. Yuan
Eric is founder and CEO at Zoom Video Communications. Prior to Zoom, Eric was Cisco VP of Engineering, responsible for Cisco’s collaboration software. As one of the founding engineers and VP of Engineering at WebEx, he grew the team from 10 engineers to more than 800 worldwide and contributed to revenue growth from $0 to over $800M. Eric is a named inventor on 10 issued and 21 pending patents. He is a graduate of the Stanford Executive Program.