Science Resources

Why, When and How Much to Entertain Consumers in Advertisements?
The product of a collaboration with Thales S. Teixeira of the Harvard...
Do Emotions in Advertising Drive Sales?
Presented at ESOMAR Congress in 2013, “Do Emotions in Advertisin...
Facial Action Unit Detection Using Active Learning and an Efficient Non-linear Kernel Approximation
Affectiva’s technology makes use of machine learning, an area of res...
Does Facial Coding Generalize Across Cultures? A Spotlight on Asia
This paper recounts the journey that Millward Brown and Affectiva unde...
Applications of Automated Facial Coding in Media Measurement
  Abstract Facial coding has become a common tool in media measur...
Affectiva-MIT Facial Expression Dataset (AM-FED): Naturalistic and Spontaneous Facial Expressions Collected “In-the-Wild”
  Abstract Computer classification of facial expressions requires...